Market feasibility study to enter India

A female fashion retailer would like to enter India and want to know what is the market entry strategy and the most profitable segment of the market they should target

case23 The Background:
- The India market has been one of the largest economy in Asia that has been experiencing consistent growth
- They have a growing middle class who has an increasing disposable income
- They have a huge market size of about 1.2 billion

The methodology:
- Analysis of market trend ,competitors, demographics, size of the different major cities in India
- Onsite observations of the shopping malls in India

The results:
- Identified the specific target customers (age, gender, income range,location) in India, the entry strategy and positioning to adopt
- Actionable steps that can be taken with recommendations of malls that the customer can open their outlets
- Identified potential collaboration partners and distributors to work with in the different cities

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